In his article in BusinessWeek on July 11th, Steve McKee points out Five Dont’s for Marketing in Tough Times that are oh-so-appropriate for startups during these tough recessionary times:

Be Smart and Thrifty, But Don’t Panic. This, Too, Shall Pass
Marketing is Muscle, Not Fat. Be Careful About Cutting It.
Don’t Lose Focus By Chasing Business You Wouldn’t [...]