In his article in BusinessWeek on July 11th, Steve McKee points out Five Dont’s for Marketing in Tough Times that are oh-so-appropriate for startups during these tough recessionary times:
Be Smart and Thrifty, But Don’t Panic. This, Too, Shall Pass
Marketing is Muscle, Not Fat. Be Careful About Cutting It.
Don’t Lose Focus By Chasing Business You Wouldn’t [...]
No Barney Deals
May 21 2008
Posted by Jay Dia in Hitting Milestones, Startup Guide, Tales from the Front |
The other day I met up with the VP of Marketing of a startup that is a portfolio company of a client. He cut his teeth in business development while at Microsoft and clearly knows what he is doing. Under his watch, the startup company has blossomed, signing several revenue-generating deals with [...]
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