Eye on Startups:

The Startup Guidebook blog on startups and early stage investing

As you are trying to figure out what your startup company will build or offer for sale, you need to be sure you can answer the question: Who Will Buy It?
It’s not simply a matter of identifying the target market, you need to be able to articulate who the buyer is, why they will buy [...]


In consulting with investors, I am often witness to the postmortem examinations of failed startups. Many times, the focus invariably turns to the CEO to see his or her role in the demise.
In one case, the CEO’s role was quite clear. The CEO lied to customers about product development times in an [...]


Show Your Work

When I was in High School, I had a math teacher who took 50% off your grade if you submitted a correct answer to a problem but did not show work. His reasoning: In the real world, no one takes your answers (or assertions) at face value — you need to show how [...]


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